9 Best Marketplaces To Sell Products Online In India

The days are gone when people used to visit a retail shop to purchase household items or any other product.

Today is the time of online shopping, which has widened the availability of products. Now every single thing starting from clothes, jewelry, electronics to daily essential products, everything is available online.

It has not only transformed the way of shopping but has also made it easier for sellers to improve their brand’s awareness. Hence by setting up an online store you can easily improve your brand and reach many customers in a shorter time.

So if you’re new to the E-commerce industry or planning to enter the eCommerce market but don’t have a budget to invest in a website, then you can consider these least expensive marketplaces options to get your business up.

Many of these companies have facilitated for sellers to make themselves available for potential customers, and grow as well-established business owners.

Like other sectors, these marketplaces have different strategies and unique offerings, therefore it is very important to choose the right marketplaces that can help you reach your target audience and increase the revenue.

In this article, we will be discussing some of the best online selling sites that will be helpful to you to start your own online store and make more sales. Following is the list of Top 9 marketplaces in India, with the help of these sites you can sell your products online and expand your business.

Marketplaces To Sell Products Online In India

Let’s find out the best one for you.

1. Amazon India

Introduced in 2013, Amazon India is a subsidiary of the World’s largest online shopping retailer Amazon.com Inc. founded by Jeff Bezos.

Trusted by 76% of online shoppers, it is one of the biggest e-commerce platforms where you can sell your products extensively with great ease. The company initially started by offering books, movies and television series to its customers.

And currently, it has more than 20,000 Indian sellers and 41 fulfillment centers across 13 states, offering millions of products under various categories starting from mobile phones, computers and accessories, men’s and women’s fashion, books, sports & fitness, electrical & electronic items, to movies, and so on.

The main idea behind launching this service is to provide a convenient and hassle-free shopping experience to its buyers and it completely succeeded in its mission.

Hence besides buyers, it is a very impressive site from a seller point of view as well, as it can help you to reach millions of buyers and boost your sales by a good number.

2. Flipkart

With a huge customer base of 1 million, Flipkart is India’s leading online marketplace acquired by Walmart in 2018.

Like Amazon, it has also began as a multi-vendor bookstore, and later transformed into a huge eCommerce platform selling various products in multiple categories.

On Flipkart, the retailers can sell anything including consumer elections, electronic items, fashion, home essentials, groceries, lifestyle products and much more.

Besides the availability of a variety of products, it provides the sellers the latest insights, trends, and tips in order to increase sales. Additionally, easy registration process, quick delivery, hassle-free returns and other such benefits make Flipkart a popular sellers’ hub.

Another great thing about Flipkart is that it lets the sellers to reap the benefits categorized as Bronze, Silver, or Gold, according to their performance.

As per a survey it has been recorded, over 8,000 new sellers boarded during the pandemic in 2020, and 70% of them belong to smaller towns, which shows this is the most approachable marketplace with the lowest investment, easy interface, and highest growth rate.

3. Myntra

Specializing in fashion and lifestyle products, Myntra is an Indian e-commerce company. The company was founded in 2007 by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena with a focus on the personalization of gift items.

In 2014, it was acquired by Flipkart but still continues to be the preferred fashion destination. With its large variety of fashion accessories, exclusive brands, quality beauty care products, unique design clutter, and affordable prices, it gives its customers an enjoyable and hassle-free shopping experience.

Designed with a user-friendly interface, Myntra provides the sellers a great chance to increase their business especially if you deal in fashion, accessories, apparel, footwear, and similar products.

Since there are over 40 million active customers on this huge platform it becomes very simple to get on board, sell your product and understand customer behavior.

Selling the products on such a popular portal means opening a tremendous scope for business growth. Apart from that, sellers can take the help of fashion trendsetters to balance their products with the latest trends.

4. Snapdeal

Snapdeal is an Indian e-commerce company started in 2010 by Kunal Bahl and Rohit Bansal with a mission to create the most impactful online service marketplace.

It started its journey as a daily deals platform and expanded in 2011 to become one of the largest online marketplaces with a focus on the value e-commerce segment.

With over 350,000 sellers and over 30 million goods, it offers its customers a wide selection of products across 600 categories including fashion accessories, home, kitchen, apparel, electronics, books, and more.

For the sellers, Snapdeal.com has launched a unique seller-aid feature called ‘Scan and Sell’, the first-ever initiative by any Indian e-commerce platform to assist the sellers to list their products for sale in less than 5 minutes.

This portal takes up the task of promoting products through online as well as offline marketing campaigns so that it reaches the right customers. SoftBank, Alibaba, Temasek, BlackRock, Foxconn are some of the investors in the company.

5. Dunzo

Dunzo, is an on-demand delivery platform that has transformed the way of shopping. Headquartered in Bangalore, it was founded in 2014 by Kabeer Biswas along with co-founders Ankur Agarwal, Dalvir Suri and Mukund Jha.

It’s like an all-in-one online supermarket where you can get everything starting from breakfast items, fresh fruits and vegetables to household supplies that too at the comfort of your house.

Recently Dunzo has launched a new service known as Checkout with Dunzo, a new B2B logistics service especially for retailers and small business owners. The company provides an opportunity to tie up with any store with an online presence through its website or app.

While most of the marketplaces get a bunch of merchants on their platform and ask the customers to find a way around the services, Dunzo follows a very agile business model and takes the full responsibility to deliver the order to the customer’s doorstep.

Currently Dunzo is available in eight Indian cities including Bangalore, Delhi, Gurgaon, Pune, Chennai, Jaipur, Mumbai and Hyderabad.

6. IndiaMART

Established in 1996, IndiaMART is India’s largest B2B online marketplace where companies can purchase or sell things with ease. The concept was founded by two brothers Dinesh and Brijesh Agarwal with an objective to simplify the business.

This effective sourcing platform helps the new merchants and individual vendors in their growth by providing business opportunities to large-scale companies.

IndiaMart deals in a diverse range of products and services, you can find over 50 million products on its portal including clothing, industrial types of equipment, and much more.

The sellers by simply registering their company with this portal can access various business generation tools and generate qualified business inquiries from buyers interested in your product.

SmartSearch is another new search feature that not only helps find suppliers relevant to the location of operations but also allows the buyers to find sellers within their vicinity.

Besides, you can also use text descriptions, multi-picture illustrations, and trading details to improve the visibility of your products. All these innovative features together make IndiaMART the best B2B multi-vendor marketplace.

7. Paytm

Paytm, an Indian multinational technology company is backed by an innovative mobile wallet concept.

It was founded 12 years back in 2010 by Vijay Shekhar Sharma as a technology-based payment system, but over the years, Paytm has transformed into a fully functional website delivering a vast range of goods & services.

With more than 10 crores customers, it is currently ruling the eCommerce industry. Paytm basically specializes in digital payment systems, and financial services such as recharges, travel, payments, tickets, movies, shopping, events bookings as well as in-store payments.

Therefore by becoming a seller on Paytm, the merchant can sell anything ranging from fashion, general merchandise, electronics, appliances, home & kitchen, etc. and earn up to 18% marketplace commission and 2.7% of payment gateway commission that too with minimal or no investment.

Any individual person, private or public company and partnership firms can get registered as a seller on Paytm and boost their revenue. All you need is a business name, contact details, bank account details, PAN Card and most importantly genuine product. 

8. Dukaan

Dukaan is a DIY E-commerce platform that allows retailers, merchants, and vendors to set up their own online store.

Started in May 2020, the application empowers India’s small businesses to go online, and till now it has strengthened more than 2 million small and medium-sized businesses across the country to initiate and grow their businesses over the internet.

By developing such an amazing platform, Summit Shah, co-founder of Dukaan, has made the mission of the honorable PM “Digital India” truly come to life and has created a large impact nationally.

Currently, Dukaan has expanded its services beyond 2000 cities and has seen more than 700,000 orders to date. The thing to be admired about this app is that it offers the sellers significant value and extremely reliable services without any hassle or unprecedented scenarios to tackle.

You just have to register your store on this portal, fill in the inventory details and share your store link on the WhatsApp group and the rest of the responsibilities will be undertaken by Dukaan itself.

9. Bikry

Bikry is an innovative app that provides small businessmen and entrepreneurs tools or digital solutions to start their business, manage daily operations, increase sales, delivery as well as local-level and national-level shipping services across the country.

The application was introduced by Abhishek Bhayana with Himanshu Garg in 2019 with the aim to provide small traders the right platform to bring their business to the foreground and earn to their best potential.

Enhanced with a bundle of features like round-the-clock tech support, this empowering platform helps to grow your business without any hassles.

It comes with an online smart catalog in the form of a website allowing the medical shops, Kirana stores, pop stores, restaurants, even homeworking ladies to create a professional-looking product catalog along with all the payment options with zero investment.

Through Bikry, the sellers can easily sell their products online by simply registering on this portal. Once you get connected with this site, you can upload the product/services, and share them on different channels & social handles.


No doubt online marketplaces are the most potential marketing destination that lets you reach all over the country. For small retailers, it is like a new ray of hope to harness the opportunity, a huge platform where they can sell their products with ease.

Listing your products on these sites will definitely give you greater visibility and the opportunity of acquiring prospective customers. All you need is a registered company, tax number, and a bank account, and the other major obstacles will be taken care of by these platforms.

But you should always keep in mind that each marketplace has its own positive and negative attributes, hence it entirely depends upon you to select the one that best suits your needs and the type of your business model.

Hope you find this article helpful. If you still have any doubts, queries or have suggestions do let us know in the comment section below.

Also Read:

Best Shopping Apps In India
Best Grocery Delivery Apps In Bangalore

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