Good UX can positively impact your business by making it easier for users to explore your site, helping you convert website visitors into clients. Moreover, the more efficient and delightful the user experience is, the more likely people are to revisit your website.
The three main aspects of UX are information architecture, interaction design, and visual design. Each of these will work together to help build a smooth User Experience through your website. Hence, it’s vital to hire a good UX design company to boost your conversion rates.
Clear Information Architecture
User interface design is the heart of UX Enterprise. The information architecture provides a map that dictates how users will interact with the site’s pages, interactions, and content. Put simply, it is the foundation for the entire website.
The first thing to consider when building an information architecture diagram is the audience. For example, if you create a site for an insurance company, it would be beneficial to include identity protection and family security categories.
When creating information architecture diagrams, UX designers separate each section by content type and screen size. This ensures that all users can easily understand where they are within the website at any point in time.
Structure Your Site Navigation
Having a quick and effective navigation structure helps improve the chances of conversions within your site. When working on the navigation structure, it’s essential to focus on ease of use while still providing the depth that users need to find what they are looking for quickly.
A standard part of information architecture is duplicate content when you need to organize related content together and give each piece a name. An excellent example of this is a ‘shop’ page. You can have a shop that offers women’s clothing and a separate shop for men’s apparel.
The duplication of these pages will allow you to group content together, quickly providing users with the ability to find the information they are looking for.
Interaction Design
If you have organized your information architecture properly, users will find their way through your website with ease. Depending on the kind of website you are designing, the importance of interactions varies.
For example, if your site is a blog, there are likely very few buttons on each page. However, if you are designing an e-commerce store, the placement and interaction with buttons will significantly impact conversions.
The buttons, links, and forms that get users to interact with content throughout your site. Also, remember to take into account the environment or device for which the website is being designed. Everything about how an interaction looks will depend on what device (desktop or mobile) it’s being viewed in.
You must also consider how the interactions will impact conversions within your site. When designing interactions, a good rule of thumb is to focus on getting users from Point A to Point B in the fastest way possible without multiple clicks or complicated processes.
Visual Design
Visual design can dictate who your users are, how they feel about your brand, and what they focus on when engaging with the page. On top of that, a UX design company can help with conversions by emphasizing critical calls to action with its color scheme within the website’s interface.
Visually appealing color schemes can direct attention toward important headlines and links on the page. Visual design is broken down into three sections: typography, layout, and imagery. Typography refers to the text-based elements on a page. This includes everything from headlines and body copy to titles and subtitles.
The layout is how the typography fits together within a webspace, including the placement of images and buttons about the text.
Lastly, imagery refers to any visual element that isn’t text. This includes backgrounds, photos, and video clips.
Getting customers to notice your site will depend on how effective the design is. Sometimes it’s necessary to draw customers’ attention with large bright banners or take-over ads. Other times, it can be as simple as an eye-catching design or a catchy title. Whatever the design, visitors will only click on what captures their attention.