According to a study, 68% of consumers start their online shopping journey by using a search engine. This means that if your product isn’t listed online, you’re missing out on many potential customers.
If you want your business to be one of the successful 7%, you need to ensure your online product listing is up to par.
However, many businesses make common online listing mistakes that hurt their chances of being found. In this blog post, we’ll outline the six biggest mistakes and how to avoid them.
1. Not Including Enough Details
When potential customers are searching for a product, they want to have all the information they need to make a purchase. This means that you need to ensure your product listing includes all the relevant details, such as:
- Product title
- Product description
- Colors available
- Size availability
- Material composition
If you don’t include this information, you’ll lose out on potential customers.
2. Not Optimizing for Search Engines
Just as you need to include important details in your product listing, you also need to optimize it for search engines. This means using the correct keywords and including them throughout your listing.
If you’re not sure which keywords to use, do some research online or use a tool like Google AdWords Keyword Planner.
By optimizing your listing for search engines, you’ll ensure that more people find your product when they’re searching online.
3. Not Having a Clear Call to Action
When someone lands on your product listing, you want them to take action. It could be buying the product or learning more about it. You need to have a clear and concise call to action (CTA) to ensure this happens.
Your CTA should be easy to see and understand. For example, “Add to Cart” or “Learn More.”
If your CTA isn’t clear, you’ll lose out on potential customers.
4. Not Using Images
Images are an important part of your product listing. They help potential customers visualize the product and see what it looks like.
If you don’t include images, you’re missing out on a key opportunity to show off your product.
Make sure your images are high quality and accurately represent the product. Also, use multiple images to show different angles or features of the product.
Using images in your listing will increase the chances of someone buying your product.
5. Not Monitoring Your Competition
It’s important to keep an eye on your competition and what they’re doing online. This will help you stay ahead of the curve and ensure your product listing is as good as it can be.
Monitoring your competition also allows you to learn from their mistakes and improve upon their successes.
If you don’t monitor your competition, you’ll fall behind and lose out on potential customers.
6. Ignoring Professional Digital Marketers
If you’re not sure how to properly list your product online or you’re struggling to improve your online product listing, it might be time to hire a professional.
Digital marketers have the experience and expertise necessary to help your business succeed online. They can develop a strategy that works best for you and help you achieve your desired results.
By ignoring professional digital marketers, you’re doing yourself a disservice and hurting your chances of success.
Click this link to find an example of a great digital marketing service.
Mistakes in Product Listing to Avoid
Ensuring your online product listing is up to par is key to success in today’s online shopping world. By avoiding these six mistakes, you’ll give yourself the best chance of being found by potential customers.
Remember to use the correct keywords, images, and call to action to ensure your listing stands out from the competition.
If you’re looking for more online marketing advice, be sure to read our other blog posts.