Content Marketing Tools That Are Worth Trying Out

Content marketing can be hectic, especially if you’re managing everything on your own. Doing keyword research, doing content research, writing the content and optimizing it can all be very arduous to do manually on your own.

In order to help you with all these types of tasks, there exists a plethora of tools on the internet. By using the right tools, you can make your work easy, whether it pertains to doing keyword research or writing the content itself.

However, while the proliferation of online tools comes with the benefit of prompt availability, it also has a downside. Since there are so many tools, it can be difficult (especially for beginners) to find the right ones for the job. But don’t worry. That is what we are going to be helping you with within this post.

Understanding Content Marketing Tools

Before moving on, there is one thing that we should clear up.

When we say content marketing, it generally brings within its ambit all types of marketing efforts that require and utilize written content…or even other types of content as well.

Due to this broad definition, marketing methods such as email and SMS marketing can also get included in content marketing.

But, in this post, we’re not going to be dealing with that wide of a spectrum. The context in which we will be discussing the tools pertains to the creation and publishing of written content on online platforms.

With that out of the way, let’s move on to discussing the tools themselves.

Content Marketing Tools That Are Worth Trying Out

1. Keyword Explorer by Ahrefs

Owing to the nature of the features that it provides, Ahrefs is normally categorized as an SEO tool. However, we have to remember that when creating content for online platforms, the proper usage of keywords is one of the main factors that you have to be careful about.

And you can only use the right keywords if you research them properly.

Keyword explorer tool

That is where the Keyword Explorer by Ahrefs comes in.

With Keyword Explorer, here are some of the things that you can get:

  • Keyword Suggestions
  • Ranking difficulty for particular keywords
  • CPC for particular keywords
  • Search volume and global volume

2. Yoast 

One of the most important tasks that you have to do in content marketing is optimizing the write-ups. Without optimization, the full potential of the content does not get unlocked.

There are various facets of content optimization. For example, during the optimization phase, the content has to be cleaned of all grammatical and spelling errors. Similarly, the readability has to be toned down.The Real-Time Content Analyzer by Yoast is a great tool that you can use for this part.

Real Time Content Analysis

After entering your content in the content analysis tool, there are two types of assessments that you will be able to see:

  • SEO assessments
  • Readability assessments

The SEO assessments will inform you about the SEO elements in the entered write-up. For example, it will tell you whether or not the content has a meta description and an SEO title etc.

Similarly, the readability assessments will help you see how difficult your content is to read. The tool will, for example, highlight the number of transition words and passive voice usage in the content. If they are within the recommended limit, the bullets will be green. If not, the bullets will be red.

3. Plagiarism Checker by Editpad

Plagiarism is just about the worst thing that can come in your content, from an SEO perspective. If the search engine detects plagiarism in your content, it can de-rank your website…and even de-list it, if the offence happens to be severe enough.

In order to avoid outcomes like this, it is recommended and necessary for you to check your work for plagiarism before finalizing it.And if you want to use a good plagiarism-checking tool, you can try using the one provided by Editpad.

Plagiarism Checker by Editpad

This tool comes with the much-needed benefit of being free to use. You can use it to check your content for plagiarism without spending a penny.

There are different useful features provided by this tool. Some of them include:

  • Multiple languages supported
  • File uploads supported
  • 1,000 words can be entered at a time
  • Free, and no registration required

4. Article Rewriter

When it comes to plagiarism, finding it alone is not enough. You also have to take the necessary steps to remove it.

There are different ways in which you can remove plagiarism from your content. One of those ways is to use an article rewriting tool.

Also Read: Best Chrome Extension For SEO

Article Rewriter

By using, you can reword your content to make it look different while having the same meaning and context as the original text. Apart from removing plagiarism, this can also be useful if you want to make your content more engaging and interesting to read.

There are a lot of features provided by this tool. Some of them are as follows:

  • Multiple languages supported
  • Multiple modes available
  • File upload supported
  • Useful post-processing options

This tool is also free to use and it requires no registration.

5. Grammarly

In content marketing, grammatical impeccability is a very major factor that can affect the efficacy of any type of content in fulfilling the purpose for which it is written.

Err…that was confusing. Basically, your content has to be grammatically perfect. Otherwise it will look amateurish. That’s pretty much it.

Grammarly is a household name in the content writing business nowadays. A lot of writers use it for checking and removing grammatical and spelling mistakes in their content.

One of the main perks and benefits that Grammarly provides – which is arguably the biggest reason why it is so much used nowadays – is the free availability. It’s not a premium-only tool exclusive for paid users. Anyone can create an account and enjoy the basic features i.e., the grammar and spell checks, without an issue.

Online Grammar Checker Tool

The working of this tool itself is remarkable. If you want to use Grammarly as an online tool, you can simply upload a file from your device or write your text out in the provided space. Then, the checking will happen in real-time, and the various errors will get highlighted.

For each error, you will be able to see the explanation and the correct suggestion. This helps us understand that apart from helping you remove the grammatical and spelling errors from your write-ups, this tool can also help you learn.

While we could go on and on about this tool, we want to wrap it up and move on to the next one. Some awesome features that you can enjoy with this tool include the following:

  • Available as online tool, Chrome extension, Word extension and Windows-wide extension
  • Quick real-time working
  • Free to start
  • Paid plagiarism checker available

6. Text Summarizer by Summarizing Tool

Text summarizers can be needed for various purposes in content marketing. For example, if you upload a blog post for improving your site’s rank, you can create an excerpt using a text summarizer in order to let your readers know what the post is about.

The text summarizer by is a good tool that you can use for this purpose. It is free to use, and it does not require you to sign up either.

Text Summarizer

In order to use this tool, you can simply enter your content in the provided space or upload a file from your device. Once your content is imported, you can specify the language from the lower left corner of the box.

After that, you can complete the captcha and start the process.

Some features that you can enjoy with this tool include the following:

  • It’s free to start
  • No sign up needed
  • Adjustable summary length
  • Multiple languages supported
  • File upload supported


And that brings this post to a close.

Although we have discussed only 6 tools in this article, there is a whole host of them that you can use for content marketing. But, if you want to get started with some basic steps such as starting a blog, the ones we mentioned above can be sufficient.

When it comes to blogging, some of the things that you have to be careful about is using keywords properly in the content and making sure that it is properly optimized. And by using the tools discussed above, you can do that easily.

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