Did you know that 50% of consumers are more likely to support a brand with a logo that they recognize? Or, that brand loyalty is worth 10X more than a single purchase? This just goes to show how important it is to have a business logo that your audience connects with, and remembers.
So, how do you create this logo and stand out from the crowd? Introducing the concept of a GIF logo. If you think that these animated images only have a place on the social media feeds of teenagers, think again.
Check out these top 4 benefits of a GIF logo for your business.
1. Increase Brand Awareness With Your Business Logo
Effective business logos connect your business to an image that your customers won’t easily forget. It is your identity and in order to boost brand awareness, it needs to be memorable.
Creative logo ideas make a good first impression, creating a strong connection between your brand and your target audience.
By grabbing the attention of your audience you boost brand awareness and how better to do this than with an animated GIF?
2. An Animated Logo Evokes Emotion
Good marketing is all about evoking emotion in your target audience. When people feel something — such as nostalgia or joy — they’re more likely to remember the brand and connect with it. GIFs take this one step further than an image, as an animated video can display a bit more information.
Create a GIF using a GIF maker from a video so that you can take a whole story and condense it into something easily digestible. If you pick the right story to use as your business GIF logo, it can be an extremely effective brand tool.
3. An Animated GIF Could Boost Your SEO
The best type of marketing is free marketing — ie, boosting your rankings on Google and being visible on the first page of search engines. An animated logo may help your search engine optimization efforts.
While SEO is a mystical beast with varying opinions on how to tackle it, it is generally agreed that videos and animations boost the amount of time people spend on a page. Google rewards pages that visitors spend time on as this shows that they’re valuable.
Therefore, a GIF logo will encourage users to spend more time on your site and could improve your organic search rankings.
4. Creative GIFs Set You Apart
Last, but certainly not least creative logo ideas separates you from your competition. In a world consumed by digital marketing efforts, it can be difficult to stand out from the crowd. The last thing you should aim for is a logo that blends in with every other company out there — bland and easily forgotten.
A GIF logo is unique, fun, and memorable, setting you apart from your competition.
Get Started Creating a GIF Logo
Are you convinced that your business will benefit from a GIF logo? Animated logos set you apart from your competition, they’re memorable and evoke emotion in users which helps your audience connect to your brand. What are you waiting for? Get started testing out GIFs with a free GIF maker!
Now that you know why and how to make a GIF business logo, why not check out the rest of our informative tech-related content? You’re sure to learn something new!