FMCG stands for Fast-moving consumer goods. The FMCG Industry covers the household and other essential items that you can buy at supermarket and warehouse outlets. It is otherwise called Consumer Packaged Goods (CPG).
These products have relatively high sales volume and low prices. Since FMCG products have a very short shelf life, you can’t keep them for a long time. These items include all the daily consumables besides some of the capital goods such as Fans, TVs, AC Air Coolers, etc.
When it comes to a country like India with such a huge population and large consumer base, it is a relatively big market for all Fast Moving Consumer Goods.
Here, on the basis of brand value and revenue earnings, we have prepared the top 10 FMCG companies in India:
Top FMCG Company In India
Now, Lets explore them.
1. Hindustan Unilever
Hindustan Unilever Limited is a name that needs any introduction because it is India’s one of the oldest and largest FMCG companies.
It has more than 40 brands across 12 different categories such as Fabric Wash, Household Care, Purifiers, Personal Wash, Hair Care, Skin Care, Colour Cosmetics, Oral Care, Deodorants, Beverages, Ice Cream & Frozen Desserts and Foods.
It was established in 1933 by Lever Brothers and today approximately 2 billion people use their products on a regular basis. With such a huge range of products, this company has become the most popular and favorite company among the Indian people for 87 years.
Apart from this, Hindustan Unilever Limited has been awarded by Nielsen as ‘No.1 Employer Of Choice’ and was also named the seventh ‘Most Innovative Company’ in the world by business magazine Forbes.
2. ITC Limited
ITC is an Indian Tobacco Company that was earlier known as Imperial Tobacco Company. It was established in the year 1910.
The company deals in a variety of products including Foods, Personal Care, Cigarettes and Cigars, Branded Apparel, Education & Stationery Products, Incense Sticks and Safety Matches, etc.
With an annual turnover of 45619.70 crores, it ranked in 2nd position in India. ITC has broad distribution channels in India and they also cater to most of the rural areas through several retail shops.
Apart from the FMCG items the company also provides services in the hospitality, paper, packaging, agri-business, and IT sectors. The USP of the brand is their standard in production and packaging which makes the company more demanding and trustworthy.
3. Parle Agro
The name Parle symbolizes quality, nutrition and superior taste, hence the company has made its position in the consumer interest by offering both health and taste, with a value-for-money.
Parle produces a variety of biscuits, canned fruit juice and other related items for all classes and age groups. It is India’s largest beverage company which was founded in the year 1929 by the Vile family.
Originally the company is split into three separate companies i.e. Parle Products, Parle Agro and Parle Bisleri which is owned by the different factions of the original Chauhan family.
With multiple business operations today the company has a strong presence in more than 50 countries. Some of the most popular products of the brand are Frooti, Appy Fizz, Appy and Bailey.
4. Nestle
When it comes to beverage and food items Nestle is the world’s largest company with more than 2000 brands ranging from global icons to local favorites. It is a Swiss Multinational company established in 1912.
Along with India Nestle has its presence in 191 countries around the world. Nestle offers nutritional and wellness requirements to Indian consumers. They manufacture a wide range of products in different segments such as dairy-based products, nutrition, beverages, cooking aids, prepared dishes, chocolates and much more.
To ensure its standard in the global market the company uses the latest technology and has birthed 8 ISO-certified manufacturing units in India. Every day, Nescafe, KitKat, Maggi, Milkmaid, Nestea, Munch are the most popular brands of the company.
5. Britannia Industries Limited
Britannia is another popular and reputed FMCG company. It is one of the oldest food-producing companies in the country which was established in 1892.
With their delicious and nutritious bakery products the company has not only won the million hearts but has also won the Golden Peacock National Quality Award and the Ramkrishna Bajaj National Quality Award for their hard work.
Britannia offers a variety of products like Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk, and Yoghurt. More than 50% of their products are vitaminized with many nutrients.
The slogan of the Britannia Industry is “Eat Healthy Think Better” and it totally justifies the slogan as the company has successfully removed 8500 tones of Trans Fats from their products and has become India’s first Zero Trans Fat Company.
6. Marico Limited
Founded in 1990 in Mumbai Marico Limited is one of the leading FMCG companies. In its initial stages, the company began as a coconut and refined edible oil manufacturer but later it expanded into various kinds of consumer goods and today it has a noticeable presence in over 25 countries.
The company specializes in brands with different categories including hair care, skin care, edible oils, health foods, male grooming, and fabric care. Basically, it operates in the beauty and wellness industry.
Since its inception, Marico has successfully maintained their innovation in manufacturing and packaging. Some of their household brands are Parachute, Saffola, Hair & Care, Nihar, Livon, Set Wet, etc.
With their new range of products, advanced technology and unique strategies Marico always makes efforts to connect to the newer markets.
7. Godrej Group
Next on our list is Godrej Group. The company started its journey as part of India’s Swadeshi movement. It is an Indian conglomerate company founded by Ardeshir Godrej and Pirojsha Burjorji Godrej in 1897.
With a legacy of over 124 years, The company has established a well-deserved position amongst the reputed FMCG companies in India. Apart from India, Godrej holds the second-largest position in Indonesia and is now expanding its footprint also in Africa.
It operates in multiple sectors such as real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products. Good Night, Godrej Expert, Cinthol, B-Blunt, Hit, Protekt, Godrej Aer, Frika, Soft and Gentle, Illicit Colour, Cuticura, and Ezee are some of their biggest brands.
8. Amul
Amul is a name that doesn’t need any introduction as it has become an integral part of India’s economic heritage. The company is the largest producer of milk and milk products in India.
It was formed in 1946 with a goal to battle the exploitation faced by the villagers in Anand, Gujarat. The company was set up through the efforts of three men, Tribhuvandas Patel, Verghese Kurien and H. M. Dalaya.
The brand deals in different kinds of milk products, such as fresh milk, bread spread, paneer, curd, cheese, milk powder, as well as chocolates and beverages. The company has a huge distribution network of over 50 sales offices, 5,000 wholesale dealers and over 700,000 retailers.
When it comes to dairy products Amul has managed to capture the complete FMCG segment with their high-quality products.
9. Patanjali Ayurved
Patanjali Ayurved is an Indian company, based in Haridwar. It was established by a Yog guru Ramdev and Balkrishna in 2006 with a thought of rural and urban development by creating a healthy society through Yog and Ayurved.
The company manufactures mineral and herbal-based consumables products like food items, medicines, etc. They manufacture more than 2,500 products along with 45 types of cosmetic products and 30 types of food products.
Over the period of time, Patanjali has launched more than 2 dozen mainstream FMCG products like toothpaste, shampoos and other modern convenience foods which are available through a wide network of Authorized Patanjali Stores and retails shops.
Patanjali Ayurved follows the combination of the latest technology with ancient wisdom to produce their products.
10. Dabur
Dabur is the world’s most trusted and leading Ayurvedic Health Care company. With its unique product portfolio based on natural ingredients, the company has become popular across the different countries of the world.
It is one of the largest FMCG companies in India which was founded in 1884. The company is divided into three strategic business units, namely the consumer care division (CCD) international business division (IBD) and the consumer health division (CHD).
Its products include Hair Oils, Hair Creams, Hair Gel, Shampoos, Dental Care and Skin Care. Dabur has also collaborated with Amazon to expand and increase its product penetration.
Apart from India, their products have a huge presence in the international markets especially in the areas of Middle East SAARC countries Africa, US, Europe and Russia.
Conclusion:
In a developing country like India, the role of FMCGs is very important, as it is a growing nation with constantly improving standards of living. All the FMCG companies mentioned above play a pivotal role in our day-to-day lives.
These companies have successfully gained their name and position due to their superior products and a tradition of keeping consumers happy.
In order to fulfill the needs and tastes of the customers, these companies always come up with some innovative strategies and unique products to compete for a significant spot in this market.
And over the period of time, these companies have slowly made their mark on a global platform. So, we hope you liked our article about FMCG companies in India and this article will be useful for you.
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